Most companies use more than one kind of font. If you send letters to your customers regularly, or print brochures showcasing your services, you may use serif fonts. It’s also quite common to see serif font on printed letters and publications created by high-end companies.
Newspaper manufacturers need to earn the trust of their readers, and their font helps them do this. Once again, the idea here is to convey quality and class. Whenever you buy a newspaper from someone like the Washington Post, you’ll see serif fonts in the body text, subheadings, and headings. Serif fonts for print design are evident all over the world. If you’re designing a logo for a company selling more expensive products, serif font is a good choice. Premium brands like Prada and Rolex use serif fonts to highlight their “designer” status. Serif fonts convey class and quality too.
Time Magazine, for instance, is an excellent example of a company with a serif font logo. You’ll use this kind of font to showcase authority. In logo design, serif fonts work best when the type is clear, and easily legible. Although there are a lot of modern companies like Google and Walmart who have now moved away from serif fonts, many premium brands continue to use this typography, thanks to its heritage appeal. Using serif font for logos is an excellent way to convey a sense of history and authority.
#Best premium fonts for logos professional#
Professional designers usually adopt serif fonts in specific scenarios, such as: Logos Imagine Times New Roman, and you’ll have a good idea of what a serif font looks like. Serif fonts are unique because they feature “serifs”, these are essentially little feet appearing on certain letters, like the bottoms of P’s, or on the sides of a capital T. The key to success is ensuring the font you pick both demonstrates brand personality and offers clarity. Like most type, you can use serif fonts for logos, print, web pages, and in countless other environments. To learn more about the importance of fonts, check out our ‘ Creative Ideas to Increase Sales‘ e-book.Before we start exploring the top serif fonts, let’s examine where and when you might use serif typography in your creative projects. Holding a focus group around which font they like better could be very helpful in choosing the best font. Focus groups are a great way to research particular aspects of your business and how they relate to your target audience. Before settling on a font, it could be a good idea to run it by a number of people, or perhaps even run a focus group. The font your choose can alter how your brand is perceived. It can be a good idea to shortlist a number of fonts that your like, and then you can try them throughout the design process. Before you have the main foundation of your logo constructed, you should already be considering what kind of font you would like to use on your logo.
Perhaps you could have your logo embellished with some music symbols, notes, or instruments. If you are in the music business, perhaps design your logo in such a way that would resonate with musicians or people who enjoy music. Your logo must resonate with your audience, and possibly explain a little bit about what it is you do. Research Your Fonts and Hold a Focus Group
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